HVAC Facebook Marketing
- Use Facebook to nurture relationships and grow your list
Using Facebook To Reach Customers
Do you know the marketing opportunity Facebook offers you as a business owner? Facebook is not just something your kids hang out on, or you share fishing trip pictures on with friends. Facebook has turned into a major marketing machine for companies.
Facebook marketing is different than Google
When someone is searching for "AC repair Chicago" on a search engine, they obviously need HVAC service. If they are searching for something, they want it or need information on it.
Facebook on the other hand is like selling something to a bunch of people watching a ball game. They are not looking for you, and probably do not want to be bothered. The "Like" and "Friend" mentality of Facebook is all about social fun and communication.
1) An HVAC Facebook Page
To market to Facebook users, you first need a Facebook page. This page sells your product or service and allows for some type of user interaction. You need to build a list. Anyone that likes your page on Facebook is giving you permission to send a message to them. Not spam. Facebook will shut that down fast.2) Facebook Ads
Facebook Ads are not expensive, and allow you to market on a very granular level to Facebook users. For example, a pet cleaning service can send Facebook Ads to pet owners in a certain city or town. Again, a Facebook Ad campaign is different than Google Adwords because people are not searching, they are on Facebook to have fun.HVAC Website can design and code your Facebook page and provide Facebook Ad services to help you take your business out to the Facebook community.
Ranking your site and even running ad campaigns is very important, but without a quality site that converts visitors, you could wasting money. We are experts at great HVAC websites.
Read more: HVAC Website Design
Google Places is the new Yellow Pages for businesses. We will create, and populate your places page, and guide you towards obtaining feedback on your business.
Read more: HVAC Google Places Page
Facebook has opened up a new world of cost effective marketing for businesses. We will design a custom Facebook HVAC landing page that you can also use in ad campaigns in the future.
Read more: HVAC Facebook Page
Showing up in search results can be challenging. In some high competition areas, a Google Adwords campaign can produce significant results.
Read more: Google Adwords Campaigns
Next to Facebook is Twitter for not only staying engaged with current customers and pushing out specials, but also reaching new customers in your area. We will setup your Twitter page with a custom backgroun so you are ready to go.
Read more: Twitter Page
We will work with you to capture the nuances of your products, services and customer base. Then we will this into your site using white hat practices to help your site rank in Google and other search engines.
Read more: Website search engine optimization