Does blogging, tweeting and posting on Facebook bring in the new customers for an HVAC business? Do you want the truth? Compared to other methods such as SEO and SEM...social media will have a lower return.
Does it surprise you that we said that? Make no mistake, Twitter, Facebook, Google Plus, Pinterest, Instagram and other social media outlets can
help your business — but people don't go there when their AC breaks.
People won't use social media to find a contractor when the furnace dies on a frigid winter day... they'll use a search engine or review site like Yelp.
Should you have a Facebook and Twitter presence? Yes! Social media is a definite part of our HVAC marketing services, but only one of many tools.