Understanding Search Engine Results
In order to make the right decisions regarding your HVAC marketing
and HVAC SEO
needs, it helps to understand the basics of search engine results:
1. Paid Placement
Companies who show up in the colored box positioned above main search results, or in the results column to the right of a page, are paying to be there. It's called Search Engine Marketing (SEM). You pay Google (or Bing) for every click.
2. Google & Bing Maps Results
Results are based on the city or location of the search, showing local listings with customer reviews. To rank in local listings, you mush have a Google and/or Bing business page, and it must be filled out completely and with ranking in mind. There are other things that can help your Maps page to rank -- and we can help with that.
3. Organic Results (SEO)
Organic results refers to all of the results located underneath the paid Ads in the center of a search engine results page (SERP). This is where HVAC search engine optimization (SEO) really comes into play. If you want to rank for "Chicago Air Conditioning" then Google needs to believe that your site is one of the best sites out there for those key words.
Google is in the business of serving up quality content for searches. If they don't, they go out of business. For your HVAC marketing to work, and your site to show up in organic results, you need to have a quality SEO company like HVAC Website on your team! Remember to localize your searches. If you go to Google and type in "HVAC contractor
" without a city, you'll get a few local results, but then results from other areas in the nation.