Search Engine Optimization
- Rank your HVAC business
Search Engine Optimization (SEO)
It is time to unmask the mystery regarding ranking in Google search results. There is no magic anyone can offer you.
Have unscrupulous SEO companies promised you the world? The truth is this: no one can guarantee page one ranking.
Have we put companies on the first page? Yes, many times. But we can't always guarantee that. Search engine optimization is about adjusting your site's content, tags and links so your site looks like something a search engine wants to show their customers. Google made this public statement years ago:
"We want to give you back exactly what you want" -Google
Since SEO is about helping search engines realize your site is what someone searching wants to see, what are your customers searching for?
Determine Key Words
Google has a tool called the "Keywords Tool". It shows how many times a month a keyword combination is searched for. You might think "Chicago AC Repair" is the winner for a hot summer season, but Google will inform you that "Air Conditioning Repair Chicago" is in fact more popular.
What We Will Do
We will adjust your site tags, content and links to reflect the key word combinations that are important to you. Search engines want original, unique and quality content. We do not do "Black Hat" SEO, which refers to pratices that Google frowns upon.
Search Engine Optimization is an ongoing process. Pricing for our HVAC SEO services varies depending on areas serviced, the amount of key words, etc.
Best Practice SEO
Google has over 200 things they look at for ranking a website. Things like "Page Rank" (other related sites linking to you) and more. Although they do not disclose all information, guidelines are published and hinted at that anyone can read up on.
Click the image on the right to read a report card Google did on their own sites that has detailed information. Visit the Google Beginner Guide to SEO to see important steps that every webmaster takes into account when doing SEO.
HVAC Website SEO Services
Even if you understand SEO, it is a time consuming and detailed process that takes place over time. Below we have two primary starter packages to get a website with a solid foundation for ranking with Google and others like Yahoo and Bing. See the bottom area of the page for detailed information about search engine optimization.
If you are confused about the layout of search results on a Google page click here for clarification: Google Search Results Explained
We will take one city and 5 key word phrases, and optimze your site to help ranking for these searches. This applies to sites that have ten pages or less. Example:
City Name: Santa Ana
Key Words: A/C Repair, Air Conditioning, HVAC Contractor, Residential Heating, AC Maintenance
We will take three cities and 7 key word phrases, and optimze your site to help ranking for these searches. This applies to sites that have 20 pages or less. Example:
City Names: Naperville, Downers Grove, Wheaton
Key Words: A/C Repair, Air Conditioning, HVAC Contractor, Residential Heating, AC Maintenance, Ventilation, Heating Service
Ongoing maintenance services are also available to continue tweaking and growing your site's ability to rank. Simple click the button below and fill out a brief form to take the first step in better site ranking today!
Ranking your site and even running ad campaigns is very important, but without a quality site that converts visitors, you could wasting money. We are experts at great HVAC websites.
Read more: HVAC Website Design
Google Places is the new Yellow Pages for businesses. We will create, and populate your places page, and guide you towards obtaining feedback on your business.
Read more: HVAC Google Places Page
Facebook has opened up a new world of cost effective marketing for businesses. We will design a custom Facebook HVAC landing page that you can also use in ad campaigns in the future.
Read more: HVAC Facebook Page
Showing up in search results can be challenging. In some high competition areas, a Google Adwords campaign can produce significant results.
Read more: Google Adwords Campaigns
Next to Facebook is Twitter for not only staying engaged with current customers and pushing out specials, but also reaching new customers in your area. We will setup your Twitter page with a custom backgroun so you are ready to go.
Read more: Twitter Page
We will work with you to capture the nuances of your products, services and customer base. Then we will this into your site using white hat practices to help your site rank in Google and other search engines.
Read more: Website search engine optimization