Ranking Your Site
- Rank your HVAC business on Google
Search Engine Optimization (SEO)
What is it?
SEO is simply adjusting your site so that Google ranks you as high as possible. You'll hear terms like "meta tags" and "back links", but it all comes down to what Google thinks about your site content. If you want to rank for "Chicago Air Conditioning" then Google needs to think your site is one of the best sites out there for those key words.
Before you sink the big bucks into ranking your website, make sure you understand the following from the Google screenshot to the right:
1. Paid Search Placement
No mystery here. People who show up in the colored box above search results, or in the results column to the right of a page, are paying to be there.
Click here to learn more about this service from HVAC Website.
2. Google Maps Results
Results are often based on the city or location of the search, showing local listings with customer reviews. To rank in local listings, you mush have a Google Places Page, and it must be filled out completely and with ranking in mind.
Read more about our Google Places Page servics.
3. Organic Results
Organic results refers to all of the results under the paid ads in the center. This is where search engine optimization (SEO) really comes into play. As mentioned above, search engines like Google, Bing and Yahoo rank sites organicaly based on quality site structure, content and linking. It doesn't matter how much you pay an SEO firm, if they aren't filling your site with rich, quality content, it will not help you rank.
Go back to our SEO services page: HVAC SEO Services
Ranking your site and even running ad campaigns is very important, but without a quality site that converts visitors, you could wasting money. We are experts at great HVAC websites.
Read more: HVAC Website Design
Google Places is the new Yellow Pages for businesses. We will create, and populate your places page, and guide you towards obtaining feedback on your business.
Read more: HVAC Google Places Page
Facebook has opened up a new world of cost effective marketing for businesses. We will design a custom Facebook HVAC landing page that you can also use in ad campaigns in the future.
Read more: HVAC Facebook Page
Showing up in search results can be challenging. In some high competition areas, a Google Adwords campaign can produce significant results.
Read more: Google Adwords Campaigns
Next to Facebook is Twitter for not only staying engaged with current customers and pushing out specials, but also reaching new customers in your area. We will setup your Twitter page with a custom backgroun so you are ready to go.
Read more: Twitter Page
We will work with you to capture the nuances of your products, services and customer base. Then we will this into your site using white hat practices to help your site rank in Google and other search engines.
Read more: Website search engine optimization